Client reporting is certainly one of the most important and often underestimated aspects in relationship marketing management, particularly within environments as complex as those of market finance and asset management. The asset management companies have long neglected this point which today is considered a crucial aspect for customer satisaction & retention. Suffice it to consider that the absence or inadequacy of reporting is one of the most common reasons leading a customer to change supplier.

Surely, even within the Client Reporting context, underlying data management is one of the key drivers: the ability to acquire data from multiple funds (eg to cover the full spectrum of an affluent client's investments) to be checked, normalized and enriched and, especially, the possibility of including all the steps in an automated and optimized work-flow structure, represent fondamental success factors..

Many companies still complain about the inadequacy of their platforms to meet the needs of reporting and about the presence of large gaps in their process:

• Low automation level
• Excessive fragmentation: too many "vertical" applications along the supply chain (legacy systems, ETL, DW, DataMart, reporting & publishing systems), each one of which performs a single step only, with the consequent need to manage complex integration, interfacing, reconciliation processes
• Lack of data quality and accountability tools: unreliable data sets, difficult / impossible to reconstruct processes
• Excessive use of personal productivity tools (most of all Excel)
• Output products Poor quality: consequent need for the involvement of companies specializing in publishing, with the negative effect of lengthening the supply chain, thus increasing costs and time while reducing flexibility

Even in the context of client reporting one of the key and innovative features of IrionDQ is the possibility of providing an "All In One" solution whereby the entire process can be covered from data acquisition through the reports production and publication, with very high output quality levels capable of satisfying the needs of the most advanced customers.

IrionDQ allows a full process automation together with the centralization in a single application of a significant number of related activities thus shortening the below described supply chain. It is for instance not necessary to carry out specific tasks such as typesetting and publishing typically supplied by specialized suppliers.

The approach to client reporting with IrionDQ can be summarized as follows:

• whenever possible avoid creating yet another corporate database;
• do not replicate information already available on site, rather access the various sources through a flexible and advanced connectivity system (Datalink);
• use all available data, regardless of their physical location, allowing the user to generate "meta-models" according to a simple and intuitive logic;
• provide powerful Rule Engines to clearly define a number of configurable business rules to monitor, standardize, cliassify and process the data;
• define multiple views to be configured in order to sort and consolidate data;
• provide effective tools for interactive analysis and reporting design (Book);
• use the specific IrionDQ Audit tool as a specific platform supporting "process accountability" and data traceability".

With IrionDQ it is therefore possible to integrate data from disparate sources into a single meta-model on which to base an effective "client reporting" process. This is extremely interesting for many other financial sector contexts where IrionDQ can make a significant valuable contribution:

• Reporting for the individual administration segment "Private"
• Reporting for "affluent" customers, "corporate & family office"
• Products Fact Sheets,
• Funds cards
• ...

• Client Reporting
• Fund Reporting - Monthly Datasheet